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The basics of Search Engine Optimization

Date : 25th March, 2012

In today’s virtual world, it is very important to make your website noticeable, this is where SEO comes in picture. It is very critical to rank high in the search engines in today’s world because of the high number of searches every day. Every business is dependent on SEO to make their presence felt. By improving the features, content, design and links one can generate more traffic to the site with the help of search engines like Google. The role of a search engine is to rank a site and the higher a site ranks, more is it chance to be visible, as nobody looks beyond the first 20 search.

It’s important to have a proper strategy for your business before one joins this bandwagon. Here are few important points to remember, before plunging.

  • Content: The first and foremost point in SEO is to have a fresh and unique content, which should be grammatically correct, free of typos, original in ideas and error free. A unique and original content will always make your site look fresh and make it more likably to the visitors. It’s very important to remember that your writing should have enough keywords for the search engines to pick. Keywords help people to find your page more quickly. Apart from that it is also important to place your keywords in strategic places like title, paragraph, headings, different places in the body copy etc.
  • Keywords Tool: We know keywords are important, but to find such keywords one has to use tools like Google AdWords. Google AdWords make life easy for those who want to find search-friendly words for their writing. It optimizes the content and makes it more relevant to the topic. Google adwords help you find the ranking of a word locally as well as globally.
  • Social Media: Nowadays social media is extremely essential to make your site more visible to a large number of visitors. It’s a great platform to build in your brand and make people aware about your presence. Social networking sites like Facebook, Twitter, Linked and others are extremely important to connect with the right people and target audience. By developing a solid strategy, promotion plan and applications on networking sites one can engage users with interactive communication to enhance the brand image.

 

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