Everything from the logo to business card says something about a business. Let it all be positive talk and in sync with each other.
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Design is not mere good looks, it's meant to lead the user. UI (user interface) is as much a part of design as colors and fonts.
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A system's quality is not judged by the complexity of its development but by its ease of use. Good code goes unnoticed!
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The online universe spreads way beyond web pages. Search engines, social media platforms & other components deserve due attention.
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