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Landing pages for your promotional campaign
Date : 14th February, 2012
In this world full of advertisements, we find that the Internet is proving a big platform for promotion. Most of the businesses are promoting themselves on the Internet. They are getting website built to reach global audience. Moreover, they are using different techniques of getting into public attention. The underlying fact is that advertisements work only when their landing pages are good. A good landing page has the ability to appeal users and make them buy the product. It has the ability to convince the customers turning prospects into leads. However, many landing pages fail in their motives thus worsening the promotional campaign. Here are some mistakes that designers do often while making landing pages.
Forms on your landing page should be as small as possible. It should have the minimum of fields that a user has to fill. It is often a complaint of users that the long forms at landing pages are time taking and boring to fill. As a result, many people give up the page and look for other options. As said, time-taking landing pages are hazardous to your campaign. Using Flash at the intro can take time to load and on the expense of the visitor’s valuable time. They might be appealing but annoying too. If you like to add Flash on the landing page, do not forget to add a skip button so that the user can reach the destination immediately.
Forms on your landing page should be as small as possible. It should have the minimum of fields that a user has to fill. It is often a complaint of users that the long forms at landing pages are time taking and boring to fill. As a result, many people give up the page and look for other options. As said, time-taking landing pages are hazardous to your campaign. Using Flash at the intro can take time to load and on the expense of the visitor’s valuable time. They might be appealing but annoying too. If you like to add Flash on the landing page, do not forget to add a skip button so that the user can reach the destination immediately.
Now, we shall talk about the aesthetics, typography, images and design of the landing page. In your zeal to make the most attractive landing page, do not forget the design aesthetics. Make your design clear and simple. Do not use unnecessary colors, fonts and images on the page. The typography of the landing page is important. Make the details readable with suitable fonts and colors. Never use fonts that are difficult to scan. Divide different categories of details into sections using different colors and font width. Use proper stock images that relate to the advertised products. Never use images that do not match the content of the page. Moreover, the design should be relevant to the overall website’s design.
Many times the designers fail to include a strong call-to-action. Along with a strong and appealing headline, you should mention the ultimate benefit of buying the product. A good call to action can make the user click through your offer. Remembering the above points during the design of landing pages can add to your campaign making good number of sales.
