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5 Tips for Creating a Successful Content Marketing Strategy
Date : 23rd May, 2014
When you begin working on your new content marketing strategy, you need to think about your audience. If you don’t consider them, you will not be able to create a strategy that is relatable or even likeable for your consumers. This is something many companies fail to do.
Rather than focusing on the audience, they are too busy thinking of ways in which the content is going to benefit the business. Guess what? Not everyone wants to know about your awards and how great you are. Most people want help; they want to learn new things and find answers to their problems.
Follow These Tips When Creating Your Strategy
Focusing on your audience needs to be the starting point, and it must also be carried through to each different area of your marketing strategy. You then need to think about how to plan, create, and distribute this interesting content in order for it to be shared widely and absorbed by your target audience. To help you, we have five simple tips from Ocere a content marketing agency, that will boost your chances of being successful and hitting your goals.
Make Your Content Personal
Your audience needs to connect with your content in order for them to find it useful and share-worthy. You must fully understand your different audiences and find ways of reaching them and creating content that they understand, that they want to read, and that they will want to share with their friends and family. Thus, the content must also be connected to your brand, your services, and your products, of course, but not always in a direct way.
Be Informative
If you’re able to open the eyes of your audience and bring new insights, you’re going to be onto a winning marketing strategy. Be educational; use your own research and experience to deliver something fresh and new into the arena.
Make Your Content Entertaining
No one wants to be bored, and if you create boring content, the readers will simply stop paying attention. Make sure your content is easy to digest (not everyone is going to be up with the in-house lingo and technical terminology) and try to reach the emotions of the audience.
Create Relevant Content
Learn what is considered to be appropriate and popular. Pay attention to the trends of the time and react quickly when you see something that is taking off. Relevancy is an important part of the strategy as you need to not only create relevant content, but you also need to find relevant platforms for your content to be shared on. When you use a content marketing agency, they will put a lot of time and effort into finding these platforms; if you’re not going to use one, that job will fall down to you and your team.
Keep Up the Hard Work
You will need to be consistent when it comes to your content marketing. People like to know where to go for frequently updated information, so you will need to create a content schedule across all of your platforms. Keep your blog updated, look into social media marketing, and spend time keeping the profiles lively.
