How to Write the In-Depth Articles that Google Loves
Date : 13th January, 2014
Understanding a broad topic requires proper research. Google’s in-depth articles facilitate the users to perform a thorough research on diverse topics. This article reads into the techniques on writing such in-depth articles.
The primary motivation which drove Google behind introducing the ‘in-depth’ articles, a new feature, was to promote quality content. Research says, in-depth content take up almost about 10% of people’s daily search requirements. Therefore, this new feature would enable Google to bring quality content to surface and eventually help the users to uncover in-depth content. The search results are consequently made more contextual by Google, which however is still a work in progress.
Long articles of about 2000-5000 words in length, which are written by popular brands, are evidently dominating this newly introduced manner of searching. This however, does not sound very flattering considering the claim Google made of finding some great articles from lesser-known blogs and publications. The few techniques which can be adapted in order to optimize the articles for an in-depth search are discussed below.
Schema article markup
To find content and properly index it, Google uses optimized metadata which includes.
- Headlines(Headers)
- SEO title tags
- An "index-able" and "crawl-able" image
- Descriptions
- Date published
- Article body
Scribe users should be familiar with this markup system. The Schema.org Article markup affiliates the best method to a writer aiming for it.
Claiming Authorship Markup
The Google Authorship Markup is designed to enable website content writers and blog writers to claim their content. The content can be anything written by the author which is available online, appearing on one’s own site or on somebody else’s. It also benefits the author not only by connecting the content to the global author profile, but also by offering a higher visibility and also by increasing the click-through-rates in search. Apparently, Google is currently implementing this procedure to search down relevant authorities commenting on specific subject matters, for a more contextual search result.
Canonicalize and paginate lengthy content
Online publishers and ebook writers are now breaking down or splitting up lengthy articles into several pages. The purpose behind this practice, as stated by these publishers is to facilitate a “better user experience” because an extended article apparently loses its depth owing to its size. If properly paginated, the scope of the articles improves as they become more identifiable to Google’s algorithms. Canonicalization also becomes significant here, allowing the user to grab the ‘view-all’ option or by pointing individual pages out rather than offering a mere glimpse only of the first page of a long series.
Logo optimization
A quick glance of the logos connecting to the source of the article is offered by Google to its users. There are three ways of optimizing the logo, for Google’s in-depth search.
- Firstly, the website can be linked with one’s Google+ profile. The authorship markup, which is discussed above can be referred to for understanding this procedure.
- The logo has to be chosen.
- Furthermore, the logo needs to be specified, with an organization markup system.
Implementation of FCF
This is usually treated as an optional step of optimizing in-depth content. Nevertheless, FCF or First Click Free is implemented primarily for restricted content. Any content which involves subscription, payment or registration and also demands an indexable Google search essentially requires the implementation of Google’s FCF protocol. This protocol permits Google to locate and index the hidden content, as well as allows the user to come up with meaningful search results.
These are the few techniques which are largely practiced by writers worldwide while writing in-depth articles that Google loves.
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