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Viral content marketing for companies
Date : 17th February, 2012
Internet marketing is a big game where all the players are trying their best to win. Every company is hiring experts to achieve high position in the market. The experts are trying different techniques and methods to get the desired results. They are using SEO, PPC, blogging, social bookmarking, link exchange, etc to get enough popularity for their website. Good popularity of the website is the key to online success. Every webmaster is busy in alluring Google to get on the top of its result page. The business owners and companies are spending a lot of money on marketing and promotions. They want to reach the heights of success.
Strong marketing is a deciding factor for your online business. However, this is not the only truth left on earth. There are other things too that can take you on the front space of Internet. It is not any secret ingredient but a simple thing we often ignore. Content quality is what everyone ignores in his website and spends sleepless days and nights exchanging links. If he had worked on the quality of the website content, things would have been different. Businesses manage to get content for their websites, but still do not get good number of visitors. The reason behind is the lack of quality in the content.
You must have heard of viral marketing. It is a method of promoting your company or business increasingly like a chain reaction. The name comes from viral illnesses that spread from one person to two, two to four and four to eight. Viral marketing is similar in which any news or information spreads fast in the crowd. Getting viral content is not easy. It is similar to mining where you have to dig down deep to find out pure elements. However, do not think that creating viral content is a rocket science. It comes out from the blend of creativity and quality.
People are trying to make their content go viral and they are paying a lot of money for it. Business owners hire copywriters and content developers who can write good content for their websites. Creating viral content depends on your marketing strategies. For example, if you want to release a new product, you can write about it creatively and promote it. The best platforms from viral promotions are social media sites as they have huge number of online users. Websites like Facebook, Twitter, You Tube and Google+ are best places where you can promote your content.
Social media proved a great platform for bringing huge success to the famous Tamil song ‘Why this Kolaveri Di’. The song video spread like a flu virus on Facebook and You Tube that brought about a few millions of views. The amazing success of this song once again proved the power of social media. Virality Coefficient is the numbers of new users who come out from one user of the product. You have to estimate your marketing capabilities and plan the strategies accordingly to make your business undergo a viral effect.
