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Is SMO important?
Date : 29th February, 2012
Just a few years ago, when Facebook and Twitter emerged, people took them as a fun to do thing. Gradually they became addicted to the social world. As a result, we saw social media take over a major portion of the world of Internet. No surprise, Facebook, Twitter and LinkedIn are playing a huge role in the Internet Marketing industry. Earlier, SEO (search engine optimization) was the biggest player in the online marketing world but today we have something called SMO. SMO stands for Social Media Optimization that is a new tool to optimize your business for social media. This newly emerged set of techniques can boost your online marketing strategies.
SMO helps you to make a stronger online presence on the global façade. It gives you open opportunities to grow your business. Social media is not only useful for bigger players in the industry. Even the small and medium enterprises can benefit from it. Today, most of the businesses are already present on socializing websites like Facebook, Twitter, LinkedIn, Google+, etc. and the rest are preparing to enter the ring. However, just making a social presence does not mean that your business shall become outstanding. Take the example of Google and other search engines. Every webmaster submits his website in search engines so that people can find it. However, people are able to find only those websites that have good rankings on the result pages. You have to optimize your website for search engines. You have to perform SEO of your website. Similarly, to make a good strong social presence, you have to optimize your website for social media – SMO.
SMO has turned the promotional market upside down. Experts are trying hard to optimize their business to feature on the front page of social media websites. The most important factor associated with it is that SMO is neither very difficult nor too easy. Anyone with the general know how of SEO can learn to be a social media optimizer. On the other hand, it does mean that you can become an expert in just a few days. It might take some time, still you can become learn how to do SMO effectively. SMO relies heavily on content and context. A company makes an online presence and releases optimized content including text, links, images and videos. It uses optimized text and images to make its content easily findable.
Although, you might find books, tutorials, articles and blogs saying many other things about SMO, it is something simple and relative. SMO depends highly on the fresh content. The more frequently you release updates on social networking websites, the higher is the chance of people noticing you. Greater the number of people noticing you, the higher will be your traffic to your social media pages and eventually your official website. Therefore, you must understand that SMO is nothing like a rocket science but a set of regular practices that can help your website in achieving its business targets.
