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Importance of Google Local Listings
Date : 10th February, 2012
Internet developers founded it as a communication tool that has grown today as a big market. It provides a great platform to socialize and expand your business. Today, there are thousands of resources to help you establish your business online. You can use them at reasonable cost to make your business website become popular on the Internet façade. Internet helps your business to make a global presence and find clients from distant areas. However, it is also important to get local customers so that you maintain good reputation overall. Just for this purpose, we have tools like Google Local Listings that helps people recognize your business locally.
Google Local Listing is all about making a strong market in your locality. How wonderful it shall be when you get good number of local clients besides global ones. Google local listing is a great tool that makes your job easier by giving you a place in its local listing. This not only increases your credibility, but also business of your company.
Local Listing is a simple application or feature that Google provides that runs on simple logic. When you type some keywords in the search bar of Google, it shows you results from your locality. Local listing is different from the search result. It appears above or in between of the general results. For example, if you type the keyword ‘toy for kids’, Google lists you ten results relevant to the search term. However, one more list appears with results that shows addresses of the shop in your locality where they sell toys for kids. You must try it if you have never experienced this feature. You will notice that these listings are different from the ten search results. This way Google has enhanced the power of search many folds.
Getting yourself on the local listing is easier than one might think. You have to register yourself on Google Places to become a part of the local listings. Once registered, Google confirms your account and telephone number and allots a position of the listings. This is not enough to make your site on the top of the listings. You have to do search engine optimization of your website to gain a good position on local listings. You have to get reviews from others so that it confirms the authenticity of the address you provided to Google. Higher the number of reviews in your favor, the higher will be your placement on the listings. You also have to post advertisements on websites featuring classified ads.
The feature of Local Listings by Google is cool and brings a local recognition to your website. It increases the site’s SEO rankings. All you have to remember is to use genuine address of your company in most of the places where you post articles and links.
