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Logo: A Tool To Brand Your Business
Date : 5th December, 2013
Looking for a simple and effective way to brand your business? Have you ever thought about the logo in your website? Yes… the logo a simple and effective design of it could create a strong brand whether the business is large or small. Companies are usually in search of a services and goods that they could use it as tool to brand their business websites in such a way that the customers remember them when they need something.
Logo acts as a face of your company hence for a better impression and better prospects you need to develop a design that captures all the dimensions that your company represents. Below mentioned tips would help you to build your identity.
• Have an all-inclusive marketing plan and personal:
You should blend your brand and the logo perfectly in such a way that if you would be running a serious company then a serious logo with a blue or grey colour scheme would be best. And if it shows imaginative personality then a playful and cartoon logo should be used. Whatever angle you opt be sure that brand image fuse it.
Tip to remember: Your logo should always convey meaning beyond words.
• Let your customers get involved with the design:
The biggest critic on your brand won’t be your colleagues or your advocates, they would be the customers. Going for an advice to your customers is nothing wrong instead it would decrease the communication gap between you and them. Always give ears to your customer because the honest customer would always help you from doing any terrible mistake.
Tip to remember: The harsher the criticism better would be the output.
• You could be simple:
Go for a simple and more iconic logo that is elegant and more powerful and could represent your graphic design company at Essex. If you have incorporated an overly complicated design elements into your logo then it won’t be a simple and memorable design anymore.
• Give meaning to your logo:
The best logos are one that conveys the message to the customer at ease. For instance, for a magazine company a logo that shows its mission and vision would be impactful. A design would be more effective then then any text message in the content. Hence beating prospects over the head it is better to communicate your brand’s intent in tasteful, subtle and memorable way.
As your and the company’s growth won’t be static hence it is better to map out the logo with initial design and that focus on values for the long haul. Don’t be short-sighted and ignore the possibility of change and growth. Incorporate trust, energy community or customer empowerment into your logo.
• Be versatile
The logo you choose should get easily optimized into your online as well as offline platforms as the variety of marketing contexts is essential to connect with the prospects.
Following the above stated points would make you a necessity for your every customer’s requirement.
Author Bio: Clara Hamilton, a blogger and a marketing analyst who looks especially into company’s graphic design at Essex is keen to share one of the aspects of branding to her readers.
