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In Internet Marketing the Importance of Keywords Cannot Be Overstated
Date : 06th March, 2012
Online business is all about promotion! Various companies around the world are making use of websites, business blogs and web pages for their online success. The idea is to use specific keywords so that the blog, website or articles will rank high on search engines making it more accessible to the people and thus increasing the web traffic. Now the question is how and where to look for those keywords? If your website, blogs or articles include those keywords people are looking for, your online success will not be very far. Researching and using the right keywords in your content is beneficial because it helps you in determining your target market. This will help your optimize your web pages.
Keywords are important in all forms of online marketing strategy, whether its articles, blog, videos and pay per click advertising. Keywords are not always a single word; it can also be a brief phase or a small sentence, which is used by internet users to look for something specific on the internet. Keywords are required to rank yourself high on the search engines; hence it’s important to place your keywords in correct places in your website or blog content. Ideally, keyword should appear in your title and should also be mentioned few times in the body of your marketing content for the best rankings. Randomly putting your keywords or repeating it incessantly will not do your blog or content any good.
Because of the word limit on the pay per click ad, the keyword may not appear in the ad itself, but that is not a problem. Keywords are kept in a separate file that identifies with the PPC ads and are significant determination to what search engine page your ad appears. Hence keywords are selected that relate to the product for which the ad is about. Selecting keywords is a tricky business because keywords that are very broad are used more frequently by internet users and also by your competitors, making it more difficult to get a good ranking. To make your website or blog stand in this virtual world you need to put in more efforts than that. There are many tools available which helps you find the right keywords according to your business.
There are mixed response about the density of keywords used in blog. Some say 2% others go as high as 10%. That means there is no definite rules to this it all depends on the content and appeal of the post. Hence use keywords within all of your content, so that initial snippet Google shows has your keyword included.
